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Key Business Need Workout Tracking, Membership Management, Managing Growth
Background
Busy with work and travel, Miranda and Julian Alcaraz didn’t have time to get to the gym, so they exercised at home and hotels and posted their workouts online. And that’s when the Street Parking brand was born.
Challenge
A funny thing happened after Miranda and Julian began posting their at-home workouts on social media channels: they gained a large, loyal following. People (especially expectant women) responded to their simple programming that didn’t require a lot of equipment, and things started to take off. With effective workouts and online promotion under control, they just needed a smart way to manage their growing online programming business.
Solution
Miranda’s local gym was already using Wodify's Customer Retention Platform, so she was familiar with many of its member-facing features like the Whiteboard and Coachboard. Now with a business of her own to run, it was a no-brainer to choose the same time-saving system for processing payments, sending targeted communications, and selling memberships through the Online Sales Portal. “We didn’t look anywhere else,” says Miranda.
However, for Street Parking, the one tool that really sets Wodify apart from other tools is Wodify Perform workout tracking software.
“Attendance tracking is honestly the most important part of our business. We don’t care about scores, but we DO care a lot about helping people find consistency,” says Miranda.
“We’ve been ‘approached’ by other tracking systems, but we’ve always felt loyal to Wodify. Their team has always been accessible when we’ve needed help and guidance.”
Results
Street Parking’s results speak for themselves: over 15,000 motivated members and counting. With Wodify Core, they’re able to scale up their growing business without adding to their workload. They’ve even incorporated Wodify Perform into an reward program to keep their members consistent and accountable. Members are rewarded with gear and swag when they log 75, 365, and even 1000 workouts in Wodify Perform.
“The 75/365 Program helps us keep people engaged, helps them have goals to shoot for, and builds brand awareness when they post about hitting these milestones,” explains Miranda. “We couldn’t have done it without Wodify.”
